Brief

Create accessible, interactive content that showcases Amazon's broad product range and how Amazon offers a suitable solution for every everyday problem. Target women aged 25–45 who are shopping more consciously due to inflation, and are interested in life hacks, discounts, and DIY projects.

Insight

Everyday moments with children are often chaotic and unpredictable, and there are no set guidelines for how to deal with this.

Strategy

Show mothers that Amazon is always there for them by offering products with absurdist humor and Dutch down-to-earth attitude

Proposition

Amazon always has a quick and suitable solution.

Storyboards